Spell meticulously designs its collections 🎨, blending a sharp mix of colour and print, or at times, purely texture, to create pieces that are immediately recognisable and sit at the crossroads of romanticism 💞, escapism 🌈, and rock & roll 🎸. Each item is crafted to be both effortlessly wearable and distinctively elevated, making them ideal for a variety of occasions, from a leisurely long lunch 🍽️ to a bustling farmers market 🌽, a vibrant music festival 🎪, or an energetic night of dancing 💃.
With a keen eye on sustainability ♻️ and innovation, Spell pioneers in the fashion industry by employing fibres that are circular, regenerative, and renewable 🌍. This approach positions Spell as a leading figure globally in the realms of environmental awareness 🌱 and ethical fashion production 🤝.
In a move that thrilled many, this year Spell unveiled its annual Impact Report 📊, adding a creative twist for its Australian customers. Alongside the report, the company dispatched Plantacards 🌱💌 with orders from its first collection of 2024.
These cards doubled as both an announcement and token of Spell's dedication to growth and sustainability 🌿. The intention behind the seeded cards was to encourage customers to participate in fostering a more sustainable future alongside Spell. Just as seeds need diligent care to flourish, the Impact Report sheds light on the strides Spell has made towards sustainability, detailing both the achievements and hurdles encountered on this path.
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